Translate Features into Benefits

One mistake made with sales copy is only listing features. Many times features are listed as bullets. A better way to market is to turn the features into benefits. For instance, you could say that the feature of a new long lasting light bulb lasts for 300 hours. But by going further into the benefits will give the customer a better understanding of how the purchase of that light bulb makes life easier.

You can help turn the feature into a benefit by asking the question "What problems does a light bulb lasting 300 hours solve". For starters, your trip to the store to buy more bulbs is shortened. You have less maintenance in changing the bulb. Buying one bulb over 2 bulbs is less expensive, etc.

~Marketing Benefits over Features

-Allen